CLIENT: TENAYA, YETI

TALENT: Alexander MEGOS

LOCATION: Buoux, France

DELIVERABLES: Stills, SHORT DOCUMENTARY Film, AD VIDEO

The glamour of Buoux in France has slowly vanished, leaving behind the polished routes and sparse bolting. But it still stands as one of France’s most influential crags, a birthplace of modern sport climbing where the technical limestone walls shaped the discipline throughout the 1980s and 1990s.

Legends such as Patrick Edlinger, Patrick Berhault, Jean-Baptiste Tribout, Antoine Le Menestrel, and Catherine Destivelle established era-defining routes like La Rose et le Vampire, Chouca, Le Minimum, and Les Bras Cassés, setting new benchmarks for difficulty and movement. Once at the center of climbing culture and iconic early films, Buoux has since slipped into partial obscurity as steeper, more contemporary destinations rose to prominence, leaving many of its original test pieces overlooked despite their profound impact.

Today, it remains a demanding, technical “museum of movement,” carrying the forgotten history and enduring legacy of the pioneers who shaped the sport. And the appeal has brought back Alex Megos who climbed several of the classics and also made first ascent of Le Grand Saccage with proposed quotation of 9a+/b.

We have also collaborated with Alex on launching limited edition of 50 signed prints, with one single objective; to donate all proceeds to NGO called Climbing for Change 💛 Registered non-profit association in Germany (“e.V.”) supporting social climbing projects, youth work, and community initiatives through local partnerships in South Africa.